Need a logo?

What makes a good logo


A great logo should be simple enough to be easily recognizable and versatile and memorable enough to work across various media. A simple design allows for easy recognition and allows the logo to be versatile and memorable. Good logos feature something unexpected or unique without being overdrawn.


Following closely behind the principle of simplicity, is that of memorability. An effective logo design should be memorable and make a lasting impression. It should stick in the viewer’s mind and be easily recalled when they think of the brand.


An effective logo should endure the test of time. It should be future proof, meaning that it should still be effective in 10, 20, 50+ years. Think of logos like those of Coca-Cola or IBM which have been around for ages and are still recognized today.


A great logo will work across a variety of media and applications. For this reason, logos should be designed in vector format, to ensure that they scale to any size. A logo should be effective whether printed on a business card or a billboard, featured in a digital ad or embroidered on a shirt.


How you position the logo should be appropriate for its intended purpose. For example, if you are designing a logo for children’s toys store, it might be appropriate to use a childish font and colour scheme. This does not mean every logo should look childish; it means that the design should be appropriate for the business it represents.

Distinctive and Unique

A great logo should be distinctive, unique, and able to set a brand apart from its competitors. It should be original—that is, it should be able to be identified among a sea of other brands.

Conveys the Right Message

A logo is not just a random mark, but it encapsulates the essence of the brand in a single image. Every colour, shape, and line should have a purpose and contribute towards conveying the brand’s values and message. The logo should align with the brand identity and communicate the brand’s message effectively.

Professionally Designed

While anyone can create a logo, a good logo is often not a DIY project. A professionally designed logo will consider all the above points and incorporates the brand’s ethos and personality into a cohesive design.


A well-balanced logo will have proportionate elements with pleasing aesthetics and symmetry. This helps in creating a visually harmonious logo.


Finally, a good logo should be adaptable to different colour schemes and formats. It should look good in black and white, grayscale, and colour. This versatility will ensure that it can be used in a variety of styles and contexts.

Overall, a great logo is one that is able to subtly impress itself upon observers, making a silent yet powerful statement about the brand it stands for.